Services — Search visibility (SEO)
SEO fundamentals, done right.
THE AKYN builds the search foundations of a site: crawlable structure, clean metadata, internal linking, structured data and analytics you can actually read. Fundamentals done properly — no ranking promises, from anyone worth hiring.
What's included
- On-page structure and metadata
- Technical SEO cleanup
- Content structure guidance
- Internal linking
- Analytics and Search Console setup
Who it's for
Stores and sites that are invisible for the wrong reasons.
Most sites we look at are not losing search traffic because of anything exotic. They are losing it because product pages have duplicate titles, the sitemap is stale, half the catalogue is not internally linked, and nothing on the page tells a search engine what the business actually is.
That is fixable work with a clear ceiling. It will not make you outrank an established competitor on its best term, and we will say so — but it is the difference between being findable and being absent.
- Stores with hundreds of near-identical product pages
- Sites recently migrated or replatformed
- Businesses that have never had structured data
- Sites where important content only exists inside images
- Companies that want to be cited by AI answer engines
What we solve
The unglamorous fixes that actually move things.
Technical crawlability first — robots rules, canonical tags, redirect chains, trailing-slash consistency, pages that return the wrong status code, and anything important that only appears after JavaScript runs.
Then structure. Unique titles and descriptions that read like a human wrote them, one clear H1 per page, headings that follow a real hierarchy, and internal links so every page is reachable without a sitemap.
Then extractability. Structured data that validates, question-and-answer content, and plain factual text about the business — which is what Google's AI Overviews, ChatGPT, Perplexity and Claude read when they decide who to mention.
Our process
Audit, fix, measure.
01 — Audit
We crawl the site, check every page's title, description, canonical, heading structure and status code, and validate existing structured data. You get the findings, not a score out of a hundred.
02 — Fix
We implement the changes: metadata, headings, internal linking, schema, sitemap, robots and any technical blockers found in the audit.
03 — Measure
Search Console and analytics set up properly, so you can see impressions, queries and which pages earn them — and judge the work on data rather than assertions.
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Where this is usually applied.
SEO fundamentals are built into every store and site we make, rather than sold back afterwards. It also runs as standalone work on sites we did not build.
Common questions
Can you guarantee first page on Google?
No, and neither can anyone else. Google does not sell or promise positions. What we can do is the technical and on-page work that gives a site a fair chance: clean structure, fast loading, accurate titles and descriptions, structured data, a working sitemap.
What is actually included?
Technical foundations — crawlability, page speed, mobile behaviour, structured data, sitemap and robots setup — plus on-page work: page titles, meta descriptions, heading structure and content aimed at one clear search intent per page.
How long before it makes a difference?
Indexing takes days to weeks. Meaningful movement usually takes months, and it depends on competition, your site's age and how many other sites link to you. Anyone quoting a faster timeline is selling something.
Do you set up Google Search Console?
Yes, along with Bing Webmaster Tools, and we submit your sitemap to both. Bing matters more than people expect, because ChatGPT's web search runs on Bing's index.
Can you guarantee a ranking?
No, and nobody can. Search engines do not sell or promise positions, and any agency that offers one is either misleading you or planning something that will eventually cost you. What we can do is make the site technically sound and genuinely relevant, which is the part that is actually within anyone's control.
How long before we see anything?
Indexing changes can show within days. Meaningful movement in impressions usually takes two to three months, and longer on a new domain with few links. Anyone quoting faster is describing an exception, not a plan.
Do you do link building?
Not paid links — they breach Google's guidelines and the penalty is hard to reverse. We focus on earned mentions: directory profiles that genuinely apply to you, and credits on the sites you actually build.
What is GEO or AI search optimisation?
Getting your business understood and cited by answer engines rather than only ranked by search engines. In practice it means clear entity information, factual company data, question-and-answer content, valid structured data and crawlable text — not a separate set of tricks.
Next step
Start with the audit.
Send us the site and what you think is wrong with it. We come back with what we actually found and a fixed cost for the work.
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