Services — Amazon storefronts
Amazon brand stores and listings.
THE AKYN designs Amazon brand storefronts and structures listing content — store pages, A+ modules, image sequences and copy — so shoppers understand the product before they scroll past it.
What's included
- Brand store pages
- Listing copy and structure
- A+ content layout
- Image and gallery structure
- Keyword-informed titles and bullets
Who it's for
Brands whose Amazon presence is an afterthought.
Plenty of brands sell well on their own site and treat Amazon as an overflow channel. The listings get written once, the images come from whatever the photographer sent, and the brand store is a default grid nobody has looked at since Brand Registry was approved.
Amazon is a search engine with a checkout attached. A shopper decides in a few seconds from a thumbnail, a title and five images. If those are not deliberate, the price becomes the only argument you are making.
- Brands newly enrolled in Amazon Brand Registry
- Sellers whose listings were written for keywords, not people
- Products that need explaining before they sell
- Brands running Amazon alongside Shopify or Etsy
- Sellers whose store page is still the default template
What we solve
Where listings lose the sale.
Image sequences that show the product but never the point. The first image sells the object; the ones after it have to answer the objections — scale, materials, what is in the box, what problem it solves.
Titles stuffed to the character limit. Keyword-loaded titles read as low quality to a human and are increasingly discounted anyway. A clear title that names the product and its key attribute does more work.
A+ content that repeats the bullets. The modules exist to carry what the bullets cannot: comparison, context, brand. Reusing the same sentences wastes the only premium space you get.
Our process
Structure, then content.
01 — Review
We look at the current listings, the category, and what the competing products are doing well. You get the findings and a scope before anything is written.
02 — Structure
Store page architecture, category pages, and the order the shopper meets the product in. Structure first, because copy written into the wrong shape has to be rewritten.
03 — Build
Store pages built, A+ modules laid out, image sequences and copy specified. Photography guidance where you are shooting it yourself.
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Multi-channel brands.
Amazon rarely stands alone. Most of the brands we work with sell across their own storefront, a marketplace and sometimes Etsy — and the brand has to hold together across all three.
Common questions
What is an Amazon Brand Store?
A multi-page storefront inside Amazon that brand-registered sellers can build, with your own layout, imagery and navigation, separate from individual product listings.
Do I need Amazon Brand Registry?
Yes. Amazon requires Brand Registry before you can build a Brand Store. If you are not registered yet we can talk you through what Amazon asks for.
Do you work on product listings too?
Yes. Listing titles, bullet points, descriptions and A+ content, written to Amazon's guidelines and structured for how people actually search on Amazon.
How long does an Amazon store take?
A Brand Store typically takes two to four weeks. Listing work depends on how many products are involved.
Do we need Brand Registry?
For a brand store and A+ content, yes — Amazon restricts both to registered brands. If you are not enrolled yet we will tell you what it requires before you commit to the work.
Do you manage advertising or inventory?
No. We build the storefront and the listing content. Advertising, pricing and inventory stay with you or your existing agency — we would rather do one thing properly than four adequately.
Can you write the listings as well as design the store?
Yes. Titles, bullets, description and A+ copy are part of the scope where you want them. What we will not do is write claims about the product we cannot verify.
Do you work with Amazon sellers outside Florida?
Yes. We are based in Miami and work with sellers across the United States. The whole process runs remotely.
Next step
Send us your listings.
Point us at your current Amazon presence and tell us what you sell. We come back with what we would change and a fixed cost.
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