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Work — Commerce

A credibility site for an Amazon reseller.

Case study by Akin Soytop, THE AKYN ·

Zeyser Store is a Florida e-commerce company that sources products and resells them on Amazon. The selling happens on Amazon. The site exists to do the thing Amazon cannot: make a supplier or a partner believe there is a real company behind the listings.

The brief

Amazon sells the product. The site sells the company.

Retail arbitrage lives or dies on supply. A seller needs distributors to open accounts, brands to approve them, and partners to take a first call seriously — and none of that happens from a marketplace listing, because a listing says nothing about who is behind it.

So the site was never meant to be a storefront. It is the page you send someone before they decide whether to work with you.

Zeyser Store website

The decision

One outcome, not a menu.

Most small e-commerce sites try to do everything at once — sell, recruit, explain, blog. This one was pointed at a single outcome: a booked call. Every section either builds the case for that call or gets out of its way.

  • A short, plain statement of who the company is and where it operates
  • Services framed as what a partner gets, not what the company does
  • A visible process, so a first conversation starts from a known shape
  • One primary action — book a call — repeated rather than competing
  • A direct link to the Amazon store for anyone who came to buy

The build

WordPress, with the front end built to spec.

The site runs on WordPress and Elementor so the owner can edit copy without calling anyone. The parts that carry the design — the hero, the process sequence, the dark editorial styling — were built as custom front-end components rather than assembled from stock blocks, then wired into the page.

That split is deliberate. Stock blocks are quick and look it. Bespoke everything is expensive and leaves the owner stuck. Custom where it shows, editable where it matters.

What the business has now

A single link that answers “who are you?” before a supplier has to ask. Complete, live, and owned by the client — on their own hosting, editable by them, with the Amazon store one click away for anyone who arrived ready to buy.

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