Work — Engineering
A corporate website for a heavy-industry contractor.
SNP Mech installs, maintains, and modernises production lines — extrusion presses, rolling mills, casting and slitting lines. The site had to speak to industrial buyers in several countries and make complex capability legible at a glance.
The brief
Make heavy engineering read clearly.
Industrial contractors are usually judged on proof: what machines, which plants, what tolerances. The task was to structure that evidence so a procurement lead can scan it quickly, in their own language, without wading through brochure copy.
What we built
Structure, projects, and a moving hero.
- Capability sections grouped by industry
- Individual project pages per installation
- Multilingual structure (EN, TR, DE, JA)
- An interactive 3D hero sequence
- Clear estimate-request path
- Technical SEO foundations
The audience
Two readers, opposite needs.
A plant owner deciding who touches a production line is not the person who first lands on the site. The first visitor is usually commercial — a purchasing manager, a partner, an agent — and they want to know within seconds whether this contractor is serious. The second is technical, and wants press tonnage, line type and what was actually done.
Writing for one of them loses the other. So the page is layered: scale and credibility are visible immediately, and the specifics sit one level down, in the project pages, where the technical reader will go looking for them anyway.
Proof, not adjectives
Name the machines.
Industrial contractors tend to describe themselves with adjectives — reliable, experienced, quality-focused. Every competitor uses the same ones, so none of them carry information. The site says what was installed instead.
- 1915 Çanakkale Bridge
- 150 MN extrusion press
- 45 MN extrusion press
- 40 MN extrusion press revision
- Continuous casting line, United States
- Cold rolling mill maintenance
Capabilities are grouped the way a buyer thinks about them rather than the way an org chart does: heavy industry lines first, then commercial buildings, then residential. A staged process section runs from planning through to commissioning, which is the sequence a plant owner is actually buying.
Four languages, not four sites
Translated, not bolted on.
SNP Mech has worked in Türkiye and the United States since 2013, and its buyers are rarely English-first. The site ships in English, Turkish, German and Japanese — each a real translation of the whole page, on its own indexable path, not a widget that swaps strings after load.
That matters for search as much as for reading: a German procurement search and a Japanese one land on pages a search engine can actually crawl and rank, rather than on an English page hoping to be translated in the browser.
What the business has now
A site a purchasing manager can scan in a minute and a technical lead can dig into for twenty. It carries its own proof, it reads natively in four markets, and every enquiry arrives with enough context to quote against.
Notes
The hero animates a press assembly as you scroll, which gives a non-technical visitor an immediate sense of the scale of work — while the project pages carry the specifics for the technical reader. Two audiences, one page, no compromise on either.
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